[1]
2024. The Influence of Brand Hate on Negative Word of Mouth, Continued Intentions to Use, and Brand Equity of McDonald’s Customers in Indonesia as a Pro-Israel Brand. Dialektika : Jurnal Ekonomi dan Ilmu Sosial. 9, 2 (Sep. 2024), 210–224. DOI:https://doi.org/10.36636/dialektika.v9i2.3964.