2025. Beauty Product Purchasing Decisions at TikTok Shop: The Role of Perceived Value, E-WOM, and Perceived Ease of Use for Generation Z. Dialektika : Jurnal Ekonomi dan Ilmu Sosial. 10, 1 (Mar. 2025), 73–83. DOI:https://doi.org/10.36636/dialektika.v10i1.6462.