The Role of Brand Image: The Influence of Celebrity Endorsement, E-WOM, and Perceived Quality on Purchase Intention Skincare in Gen-Z. Dialektika [Internet]. 2024 Dec. 24 [cited 2026 Sep. 29];9(2):354-68. Available from: https://ejournal.uniramalang.ac.id/dialektika/article/view/4638