2024. Pengaruh Brand Hate Terhadap Negative Word Of Mouth, Continued Intentions To Use, dan Brand Equity Pada Pelanggan Mcdonald’s di Indonesia Selaku Brand Pro Israel. DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial. 9, 2 (Sep 2024), 210–224. DOI:https://doi.org/10.36636/dialektika.v9i2.3964.