[1]
2024. Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z. DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial. 9, 2 (Des 2024), 354–368. DOI:https://doi.org/10.36636/dialektika.v9i2.4638.