Pengaruh Brand Hate Terhadap Negative Word Of Mouth, Continued Intentions To Use, dan Brand Equity Pada Pelanggan Mcdonald’s di Indonesia Selaku Brand Pro Israel. (2024). DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial, 9(2), 210-224. https://doi.org/10.36636/dialektika.v9i2.3964