Peningkatan Marketing UMKM Dengan Pelatihan Desain Grafis Untuk Karang Taruna Desa Plandi, Kecamatan Wonosari, Kabupaten Malang

Priska Choirina; Bella Cornelia  Tjiptady; Alfi Fadliana Fadliana; Farid  Wahyudi; Mojibur Rohman; ‪Pangestuti Prima  Darajat

doi:10.33379/icom.v2i1.1195

Authors

Priska Choirina Universitas Islam Raden Rahmat
Indah Martha Fitriani Universitas Islam Raden Rahmat
Bella Cornelia Electronic Engineering Polytechnic Institute of Surabaya
Agus Dwi Universitas Islam Raden Rahmat
Mojibur Rohman Universitas Islam Raden Rahmat
‪Pangestuti Prima Darajat Universitas Islam Raden Rahmat

DOI:

https://doi.org/10.33379/icom.v2i1.1195

Keywords:

desain, grafis, plandi, canva , pelatihan

Abstract

The rapid development of technology, digital and internet will certainly affect the world of marketing. The worldwide marketing trend will shift from traditional methods to digital. Digital marketing is advertising and market research activities through digital online using various ways, one of which is social networking. Desa Plandi has several Usaha Mikro Kecil Menengah (UMKM) such as woven bamboo, stamped batik production, coffee producers, wood crafts, and various chips and drinks typical of Desa Plandi. The marketing method of UMKM business actors still uses the manual method (offline) even though only residents of the village know and buy products from Desa Plandi UMKM. From these problems, this service activity was carried out by training members of youth organizations to support digital marketing and product promotion for UMKM business players in Desa Plandi, Kecamatan Wonosari, Kabupaten Malang. The form of activity of this training uses a participatory approach and personal communication. There are 3 stages in the training, including: 1) preparation, 2) implementation and 3) reporting. The results of the training show increased knowledge of graphic design with Canva. It can be proven by the high enthusiasm of the participants in two days with an attendance rate of 90%, besides that positive support from the community is an important point of this training activity

References

Abidin, Z., Azwar Anas, M. Y. ., Ilma I, M. ., & Cholifah. (2021). Pelatihan Strategi Pemasaran Kreatif Bagi Kelompok Petani Ubi Jalar Desa Balesari Kabupaten Malang pada Masa Pandemi Covid 19. I-Com: Indonesian Community Journal, 1(1), 1–7. https://doi.org/10.33379/icom.v1i1.919

Afifah, A. N., Najib, M., Sarma, M., & Leong, Y. C. (2018). Digital Marketing Adoption And The Influences Towards Business Successes Of MSMEs Creative Sector In Indonesia And Malaysia. Jurnal Aplikasi Manajemen, 16(3), 377–386.

https://doi.org/10.21776/ub.jam.2018.016.03.01

Arrigo, E. (2018). Social media marketing in luxury brands: A systematic literature review and implications for management research. Management Research Review, 41(6), 657–679. https://doi.org/10.1108/MRR-04-2017-0134

Choirina, P., Huda, M. M., Jannah, U. M., Utama, S., & Pradani, E. R. K. (2021). Pelatihan Topologi Jaringan Menggunakan Cisco Packet Tracer untuk Meningkatkan Kompetensi Mahasiswa Politeknik Angkatan Darat Malang. Mitra Mahajana: Jurnal Pengabdian Masyarakat, 2(2), 117–123.

https://doi.org/10.37478/mahajana.v2i2.848

Djauhari, M., Kumara, R. A., Putri, A., A, Y., Adi, M., & Ayu, R. (2021). Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya. Prapanca : Jurnal Abdimas, 1(1), 28–36.

https://doi.org/10.37826/prapanca.v1i1.134

Firmansyah, H., Nurrachmi, I., Umiyati, H., Ariyanto, A., Putra, A. R., Rustandi, N., Trenggana, A. F. M., Syahputra, S., Rahayu, D. W. S., Suherman, A., & others. (2022). TEORI MARKETING.

Junita, A., Hasbulla, I. I. K., & Azhmy, M. F. (2020). Survei Pasar Online: Strategi Riset Pasar Untuk Mengembangkan Usaha Mikro Wanita Di Kelurahan Pekan Labuhan Kecamatan Medan Labuhan. Jurnal Pengabdian Kepada Masyarakat, 26(4), 205–214. https://doi.org/10.24114/jpkm.v26i4.20589

Khomariah, N. E., & Primandari, P. N. (2021). Pelatihan Desain Grafis Menggunakan Aplikasi Canva Untuk Pelaku Usaha Toko Ikan" Sub Aquatic" Sebagai Strategi Digital Marketing. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 2(3), 795–801.

Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 119–130. https://doi.org/10.31961/impact.v2i2.844

Rachmadi, T., & Kom, S. (2020). The Power Of Digital Marketing (Vol. 1). Tiga Ebook.

Seyyedamiri, N., & Tajrobehkar, L. (2019). Social content marketing, social media and product development process effectiveness in high-tech companies. International Journal of Emerging Markets, 16(1), 75–91. https://doi.org/10.1108/IJOEM-06-2018-0323

ST Krisianto, A. (2014). Internet Untuk Pemula. Elex Media Komputindo.

Sulaksono, J. (2020). Peranan digital marketing bagi usaha mikro, kecil, dan menengah (umkm) desa tales kabupaten kediri. Generation Journal, 4(1), 41–47.