Pendampingan “Scale Up” UMKM Kuliner Desa Muaro Pijoan Untuk Mewujudkan Pijoan Desa Wisata 2023

Sasi  Eriyanti; Irawati; Rida  Meriyanti; Asha  Zabirra; Mar Atun Saadah

doi:10.33379/icom.v3i4.3456

Authors

Sasi Eriyanti Universitas Jambi, Indonesia
Irawati Universitas Jambi, Indonesia
Rida Meriyanti Universitas Jambi, Indonesia
Asha Zabirra Universitas Jambi, Indonesia
Mar Atun Saadah Universitas Jambi, Indonesia

DOI:

https://doi.org/10.33379/icom.v3i4.3456

Keywords:

SMEs, legal, packaging, promotion

Abstract

This community service activity was carried out by the P2M2 team and Jambi University lecturers in Muaro Pijoan Village. The aim of this community service activity is to help MSMEs in Muaro Pijoan Village to have legal businesses, attractive packaging and promotion of their products. Micro, Small and Medium Enterprises (MSMEs) in Muaro Pijoan Village have been running for a long time on average as a means of livelihood, but have not experienced rapid progress and do not have business legality. The methods implemented in this community service are socialization, mentoring, and training in making business legality, packaging, and product promotion. The result of this community service activity is that MSMEs in Muaro Pijoan Village are increasingly enthusiastic in carrying out business development activities, there are eight MSMEs that already have Business Identification Numbers (NIB), PIRT and five MSMEs are in the application process. for a halal certificate. All activities were carried out face to face and ran smoothly as expected.

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