Pendampingan UMKM dalam Aspek Legalitas, Branding dan Pemasaran Sebagai Upaya Meningkatkan Ekonomi Masyarakat Desa Pagak Kabupaten Malang

Pangestuti Prima  Darajat; Priska  Choirina; Farid  Wahyudi; Bagus Seta Inba  Cipta; Urnika Mudhifatul  Jannah; Bila Nastiti  Tasaufi

doi:10.33379/icom.v3i4.3465

Authors

Pangestuti Prima Darajat Universitas Islam Raden Rahmat, Indonesia
Priska Choirina Universitas Islam Raden Rahmat, Indonesia
Farid Wahyudi Universitas Islam Raden Rahmat, Indonesia
Bagus Seta Inba Cipta Universitas Islam Raden Rahmat, Indonesia
Urnika Mudhifatul Jannah Universitas Islam Raden Rahmat, Indonesia
Bila Nastiti Tasaufi Universitas Islam Raden Rahmat, Indonesia

DOI:

https://doi.org/10.33379/icom.v3i4.3465

Keywords:

MSMEs, Economic development, Business legality

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic development of rural communities. Based on the results of interviews and observations, Pagak Village has several MSMEs that have considerable potential. These MSMEs are Mr. Jack Banana Chips, Vikasari Gatot and Tiwul, Aluminum Household Appliances Manufacturers and Alpag Coffee. The development of MSMEs is constrained by legality in the form of Home Industry Products (PIRT), Business Identification Numbers (NIB) or Micro Small Business Permits (IUMK), and product branding.The Thematic Real Work Lecture (KKNT) of Raden Rahmat Islamic University (UNIRA) Malang in Pagak Village presented a work program in the economics sector with the assistance of the four MSMEs. Business legality for MSMEs provides several advantages including, marketing can be carried out more broadly because the product is considered to have credibility and can access various government programs regarding the procurement of programs and services. The legality of the business is also a requirement that is fulfilled to have BPOM and Halal Certification.

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