Pelestarian Budaya Melalui Pemberdayaan Perempuan dalam Manajemen Usaha dan Digitalisasi Pemasaran Kain Tenun Asli Toraja

Abstract

This community partnership program aims to provide assistance in business management and digitalization of weaving marketing in Sa'dan Matallo Village. This is based on problems found related to aspects of business management and digitalization of marketing of authentic Toraja woven products. The solution offered is training and assistance in implementing digital-based marketing strategies in business as well as assistance and training related to business management (calculation of cost of production, preparation of financial reports and human resource management). To achieve this goal, the service team uses a chronological strategy method, with a sequence of implementation starting from asking questions and answering partner problems, providing training and mentoring practices. The evaluation results show (1) partners are able to identify cost components in making weaving, (2) partners have the knowledge and ability to calculate the cost of production (3) partners are able to calculate the cost of production and determine selling prices, (4) partners understand the importance of marketing digital, (5) partners in the process of implementing digital-based financial records (6) partners in the process of implementing marketing using the Marketplace.