Pendampingan Pemanfaatan Digital Marketing pada UMKM di Desa Pandanmulyo, Kecamatan Tajinan, Kabupaten Malang

Priska  Choirina; Farid  Wahyudi; Urnika Mudhifatul  Jannah; Pangestuti Prima  Darajat

doi:10.33379/icom.v4i2.4166

Authors

Priska Choirina Universitas Islam Raden Rahmat, Indonesia
Farid Wahyudi Universitas Islam Raden Rahmat, Indonesia
Urnika Mudhifatul Jannah Universitas Islam Raden Rahmat, Indonesia
Pangestuti Prima Darajat Universitas Islam Raden Rahmat

DOI:

https://doi.org/10.33379/icom.v4i2.4166

Keywords:

Desa Pandanmulyo, Digital Marketing, Tourism Village, Shopee, Instagram

Abstract

The community service partners in this activity are Usaha Mikro Kecil dan menengah (UMKM) operating in the food sector, handicrafts to tourism managers in Pandanmulyo Village, Tajinan District, Malang Regency. Currently, UMKM, only market their products and promote tourist destinations in a limited environment, such as through the Pandanmulyo Village website and through word of mouth, so the information is not widely disseminated. Therefore, these UMKM require training on the importance of utilizing digital marketing so that their marketing system can be improved and can reach more target markets and support a better increase in sales. In addition, UMKM were given training in creating Instagram and Shopee accounts, as well as guidance on managing these platforms efficiently. Based on the results of this activity, it is recommended to continue the use of digital marketing strategies and provide regular mentoring so that the marketing and sales of UMKM products and tourism promotion can be improved effectively and optimally.

References

APJII. (2024, March 3). Asosiasi Penyelenggara Jasa Internet Indonesia. https://survei.apjii.or.id/

Chakti, G. (2019). The Book Of Digital Marketing: Buku Pemasaran Digital (Vol. 1). Celebes Media Perkasa.

Choirina, P., Jannah, U. M., Wahyudi, F., Rohman, M., Tjiptady, B. C., Rezaky, M. F. A., & Mukhlis, A. (2023). Pelatihan Digital Marketing Untuk Meningkatkan Pemasaran dan Ketahanan Pangan untuk Produk UMKM Pada Kopi Mbah Bongso di Dusun Babadan. Jurnal Abdi Masyarakat Saburai (JAMS), 4(01), 52–62.

Desa Pandanmulyo. (2024, March 3). Desa Pandanmulyo | Website Desa Pandanmulyo. http://pandanmulyo-malangkab.desa.id/

Djauhari, M., Kumara, R. A., Putri, A., A, Y., Adi, M., & Ayu, R. (2021). Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya. Prapanca : Jurnal Abdimas, 1(1), Article 1. https://doi.org/10.37826/prapanca.v1i1.134

Eskak, E. (2020). Kajian Manfaat Teknologi Informasi dan Komunikasi (TIK) Untuk Meningkatkan Daya Saing Industri Kreatif Kerajinan dan Batik Di Era Industri 4.0. Prosiding Seminar Nasional Industri Kerajinan Dan Batik, 2(1), B10–B10.

Fawaid, A. (2018). Merubah Konsep Pemasaran Batik Madura, dari Konvensional ke Digital Marketing. EKSYAR: Jurnal Ekonomi Syari’ah & Bisnis Islam, 5(01).

Fitriana, A. (2019). Pengaruh E-Marketing dan E-CRM terhadap Loyalitas Nasabah Menggunakan Internet Banking Bank Syariah Mandiri. Creative Information Technology Journal, 4(4), 306–315.

Hermawan, I., Agustina, Z., Setiadi, D., & Ariawan, W. (2017). Diseminasi Informasi Melalui Media Sosial dan E-Store dalam Rangka Pengembangan Jaringan Pasar pada UKM Industri Kerajinan Logam di Juwana Kabupaten Pati. Prosiding Sentrinov (Seminar Nasional Terapan Riset Inovatif), 3(1), TI44–TI53.

Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 119–130. https://doi.org/10.31961/impact.v2i2.844

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 11(2), Article 2. https://doi.org/10.32812/jibeka.v11i2.45