Development of a Digital Marketing Based Business Model at the Kurdut Garage Workshop in Pematangsiantar City

Lenny Dermawan Sembiring; Kevin Indajang; Eliza Arshandy; Juan Anastasia Putri; Fitria Halim; Acai Sudirman

doi:10.33379/icom.v4i2.4413

Authors

Lenny Dermawan Sembiring Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia
Kevin Indajang Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia
Eliza Arshandy Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia
Juan Anastasia Putri Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia
Fitria Halim Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia
Acai Sudirman Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia

DOI:

https://doi.org/10.33379/icom.v4i2.4413

Keywords:

Digital Marketing; Business Models; Entrepreneurship

Abstract

The development of a digital marketing-based business model at the Kurdut Garage Workshop in Pematangsiantar has a very important urgency in facing the ever-growing era of digitalization. The method used in implementing this activity is through lectures and FGD (group discussion forum). The stages of implementing this event include explaining the fundamentals of being an entrepreneur, explaining several problems that entrepreneurs often face, then continuing with discussions related to developing new businesses. After the service activities are completed, follow-up interviews are conducted regarding the impact of implementing the service activities. By the results of the interview, it is known that the understanding of Kurdut Garage Workshop business owners regarding knowledge of the use of digital marketing has increased by 90%. The use of digital media is useful and can increase understanding and skills for partners. Therefore, it is recommended that sustainable methods of mentoring partners can be used as a solution to increase business size and also function as a means of company adaptation to increase business scale.

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