Sosialisasi Pemasaran Digital UMKM Peternak Ayam Petelur di Dusun Rumbia, Kabupaten Lampung Selatan

Gita Audria Salsabila; Riky Andria; Irma Fitriyani; Muhammad Intan Intan Haris; Rangga Syatria; Shahnaz Rafika; Mahrinasari Mahrinasari; Roslina Roslina

doi:10.33379/icom.v4i2.4656

Authors

Gita Audria Salsabila Universitas Lampung, Indonesia
Riky Andria Universitas Lampung, Indonesia
Irma Fitriyani Universitas Lampung, Indonesia
Muhammad Intan Intan Haris Universitas Lampung, Indonesia
Rangga Syatria Universitas Lampung, Indonesia
Shahnaz Rafika Universitas Lampung, Indonesia
Mahrinasari Mahrinasari Universitas Lampung, Indonesia
Roslina Roslina Universitas Lampung, Indonesia

DOI:

https://doi.org/10.33379/icom.v4i2.4656

Keywords:

MSME Layer Farmers, Digitalization, Social Media, Website

Abstract

In 2022, according to BPS data, Lampung Province emerged as the largest producer of chicken eggs in Indonesia. Small and Medium Enterprises (UMKM) of egg farmers in Dusun Rumbia, Krawang Sari Village, Natar District, South Lampung Regency, face intense competition among egg traders. The 2023 cohort of Master of Management students from the University of Lampung undertook community service activities to assist these UMKM, particularly owned by Mr. Wasirun, to enhance their competitiveness through digital media utilization. The methods employed included situational analysis, interviews, discussions, and problem-solving. The outcomes included establishing Instagram and TikTok accounts for promotional purposes, developing a sales-oriented website to facilitate product purchases, and introducing safer and more hygienic packaging to attract consumers. Through these marketing developments and digitalization efforts, it is expected that the egg farming UMKM in Dusun Rumbia will increase productivity, gain broader recognition, compete effectively with competitors, and improve profitability.

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