Optimalisasi Pembuatan Desain Logo Kemasan di Desa Branjang Sebagai Upaya Penguatan Brand Awareness bagi Produk UMKM Memasuki Digital Marketing

Andhi  Wijayanto; Moh  Khoiruddin; Syam  Widia; Salsabila Nadianisa Maruto

doi:10.70609/icom.v4i4.5549

Authors

Andhi Wijayanto Universitas Negeri Semarang, Indonesia
Moh Khoiruddin Universitas Negeri Semarang, Indonesia
Syam Widia Universitas Negeri Semarang, Indonesia
Salsabila Nadianisa Maruto State University of Semarang

DOI:

https://doi.org/10.70609/icom.v4i4.5549

Keywords:

Brand Awareness, Logo, Desain, Promosi

Abstract

Villages, unique regional units with their own systems, need to pay attention to how the entire system supports village development, one of which is in the economic sector. Villages have much potential, one of which is selling typical village products. Brand Awareness will help villages market their products and improve the village economy. Branjang Village already has several village products, but people still need to learn these products as products belonging to Branjang Village. This community service aims to educate village communities on the importance of brand awareness, primarily through creating an attractive logo. The method used in this service is sharing knowledge in group coaching, which produces logo designs for village product packaging. The community understands how important brand and logo awareness is and its impact on product sales and realizes that if their product is developed, it will be able to expand marketing and increase village income.

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