Empowerment of the Small Industry Entrepreneurs Association (APIK) in the Application of Laser Engraving Technology on Coconut Derivative Crafts in North Sulawesi.
DOI:
https://doi.org/10.70609/icom.v4i4.5834Keywords:
Laser engraving technology; Coconut derivative crafts; SME empowerment; Digital marketing; Production efficiencyAbstract
The Small Industry Entrepreneurs Association (APIK) in North Sulawesi faces challenges in adopting modern technology to enhance the quality and efficiency of coconut-based crafts. Key issues include limited access to technology, technical skills, and product marketing. To address these challenges, community service team conducted activities involving socialization, training, and laser engraving technology implementation. Training participants were guided in using laser machines to improve product quality and expedite production. Additionally, digital marketing training was provided to help participants expand their product market reach. Training results showed a significant increase in technical skills and participants’ understanding of laser engraving technology. Pretest and posttest results indicated a notable improvement in participants' comprehension. Laser technology proved effective in boosting production efficiency and product quality. This program is expected to continue with support from the Provincial Cooperative and SME Service Center (PLUT-KUMKM) of North Sulawesi, which will provide facilities and market access for APIK artisans.
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Copyright (c) 2024 Ade Yusupa, Zuldesmi Zuldesmi, Irvan Trang, Muhammad Fachruddin Suharto
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