Pelatihan Dunia Usaha Berbasis Teknologi untuk Meningkatkan Daya Saing PT Salam Sejahtera

Tamara Rahma  Widowati; Dian Julianto Wahyudi; Chintia Dwi Wangsa  Kuswardani; Danang Yugo  Pratomo; Saifuddin  Karim; Yayi Febdia  Pradani; Imam  Muhtarom; Nikmatus  Sholikha

doi:10.70609/icom.v5i1.6659

Authors

Tamara Rahma Widowati Universitas Negeri Malang, Indonesia
Dian Julianto Wahyudi Universitas Negeri Malang, Indonesia
Chintia Dwi Wangsa Kuswardani Universitas Negeri Malang, Indonesia
Danang Yugo Pratomo Universitas Negeri Malang, Indonesia
Saifuddin Karim Universitas Negeri Malang, Indonesia
Yayi Febdia Pradani Universitas Negeri Malang, Indonesia
Imam Muhtarom Universitas Negeri Malang, Indonesia
Nikmatus Sholikha Universitas Negeri Malang, Indonesia

DOI:

https://doi.org/10.70609/icom.v5i1.6659

Keywords:

Digitalization, Training, Digital Marketing, Operational Efficiency

Abstract

ABSTRACT

In the digital era, adopting technology in business is crucial to enhance competitiveness, especially for SMEs in the tourism sector. PT Salam Sejahtera faces challenges in digital technology adoption, particularly in marketing and operational efficiency. This community service program aims to improve workers’ digital literacy through technology-based training. The methods include material introduction, technology demonstrations, hands-on practice, discussions, and result evaluations. The training equips participants with digital marketing skills, online booking management, and Customer Relationship Management (CRM) implementation. The results indicate an improvement in digital understanding, operational efficiency, and business competitiveness. This training demonstrates that digital transformation enhances business effectiveness and expands market reach. Continuous implementation is expected to support SMEs’ adaptation to digitalization.

Keywords: Digitalization; Training; Digital Marketing; Operational Efficiency

References

DAFTAR PUSTAKA

Bouwman, H., Nikou, S., & de Reuver, M. (2021). Business model innovation and firm performance: The role of digitalization in SMEs. Technological Forecasting and Social Change, 171, 120964. https://doi.org/10.1016/j.techfore.2021.120964

Brown, J. S., Collins, A., & Duguid, P. (2021). Situated Cognition and the Culture of Learning: Enhancing Training Through Technology-Based Approaches. Journal of Educational Technology & Society, 24(3), 85–97. https://doi.org/10.1080/10494820.2021.1924567

Bughin, J., Manyika, J., & Woetzel, J. (2021). The impact of digital transformation on business efficiency: A global perspective. Journal of Business Strategy, 42(4), 45–63. https://doi.org/10.1108/JBS-04-2021-0065

Chaffey, D., & Smith, P. R. (2019a). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (5th ed.). Routledge.

Chaffey, D., & Smith, P. R. (2019b). Digital marketing excellence: Planning, optimizing and integrating online marketing (5th ed.). Routledge.

Company, M. &. (2022a). Digital Adoption Among SMEs: Trends and Strategies for Growth.

Company, M. &. (2022b). Digital adoption among SMEs: Trends and strategies for growth. McKinsey Global Institute.

Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf), K. P. (2022a). Laporan Tahunan Digitalisasi Sektor Pariwisata Indonesia.

Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf), K. P. (2022b). Laporan tahunan digitalisasi sektor pariwisata Indonesia. Kemenparekraf RI.

The Organisation for Economic Co-operation and Development (OECD), D. (2021a). The Digital Transformation of SMEs: Key Challenges and Policy Responses.

The Organisation for Economic Co-operation and Development (OECD), D. (2021b). The digital transformation of SMEs: Key challenges and policy responses. OECD Publishing.

Forum, W. E. (2023a). Technology-Driven Competitiveness in Tourism and Service Sectors: Insights from Emerging Economies.

Forum, W. E. (2023b). Technology-driven competitiveness in tourism and service sectors: Insights from emerging economies. World Economic Forum Reports.

Garrison, D. R., & Vaughan, N. D. (2020a). Blended Learning in Higher Education: Framework, Principles, and Guidelines. Jossey-Bass.

Garrison, D. R., & Vaughan, N. D. (2020b). Blended learning in higher education: Framework, principles, and guidelines. Jossey-Bass.

Kane, G. C., Palmer, D., & Phillips, A. N. (2020). Digital transformation and the road to business profitability. MIT Sloan Management Review, 61(2), 21–35. https://doi.org/10.1080/00208825.2020.1742710

Kotler, P., Kartajaya, H., & Setiawan, I. (2021a). Marketing 5.0: Technology for Humanity. Wiley.

Kotler, P., Kartajaya, H., & Setiawan, I. (2021b). Marketing 5.0: Technology for humanity. Wiley.

Kotler, P., Kartajaya, H., & Setiawan, I. (2021c). Marketing 5.0: Technology for humanity. Wiley.

Kraus, S., Palmer, C., & Kailer, N. (2022). Digitalization in SMEs: The impact of technology on efficiency and innovation. Journal of Business Research, 141, 401–416. https://doi.org/10.1016/j.jbusres.2021.11.052

Laudon, K. C., & Traver, C. G. (2020a). E-Commerce: Business, Technology, Society (16th ed.). Pearson Education.

Laudon, K. C., & Traver, C. G. (2020b). E-commerce: Business, technology, society (16th ed.). Pearson Education.

Li, C., & Lalani, F. (2022). The future of online learning: Trends and best practices for corporate training programs. World Economic Forum Reports.

Merrill, M. D. (2021). First principles of instruction: A problem-based approach to effective online learning. Routledge.

Nambisan, S., Lyytinen, K., & Majchrzak, A. (2020). Digital innovation management: A strategic perspective for SMEs. MIS Quarterly, 44(2), 525–540. https://doi.org/10.25300/MISQ/2020/14478

Porter, M. E. (2008a). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93.

Porter, M. E. (2008b). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93.

Porter, M. E. (2008c). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93.

Review, H. B. (2022a). The Impact of Digital Transformation in Service Industries: Enhancing Efficiency and Customer Satisfaction. Harvard Business School Press.

Review, H. B. (2022b). The impact of digital transformation in service industries: Enhancing efficiency and customer satisfaction. Harvard Business Review.

Review, H. B. (2022c). The impact of digital transformation in service industries: Enhancing efficiency and customer satisfaction. Harvard Business Review.

Santoso, B., Lestari, P., & Wibowo, T. (2023). Adoption of digital marketing by SMEs in the tourism industry: Challenges and opportunities. Journal of Small Business Management, 61(3), 512–531. https://doi.org/10.1080/00472778.2022.2103984

Schroeder, R. G., Zhang, D., & Li, X. (2021). Operations Management in Digital Transformation: A Framework for Service Businesses. Journal of Business Research, 134, 53–68. https://doi.org/10.1016/j.jbusres.2021.05.002

Seufert, S., Meier, C., & Rüschoff, B. (2022). Digital Marketing and Business Transformation: Trends in Education and Training Strategies for SMEs. International Journal of Digital Business Research, 19(1), 34–56. https://doi.org/10.1080/14479338.2022.2103857

Zhu, K., & Kraemer, K. L. (2022). Barriers to digital adoption in SMEs: Challenges and strategic solutions. Journal of Small Business Management, 60(2), 78–101. https://doi.org/10.1080/00472778.2022.2136741