Pelatihan Strategi Pemasaran Kreatif Bagi Kelompok Petani Ubi  Jalar Desa Balesari Kabupaten Malang pada Masa Pandemi  Covid 19

Zainal Abidin; M. Yusuf  Azwar Anas; Ma’rifatul  Ilma I; Cholifah

doi:10.33379/icom.v1i1.919

Authors

Zainal Abidin Universitas Islam Raden Rahmat
M. Yusuf Universitas Islam Raden Rahmat
Ma’rifatul Ilma I. Universitas Islam Raden Rahmat
Cholifah Universitas Islam Raden Rahmat

DOI:

https://doi.org/10.33379/icom.v1i1.919

Abstract

Dusun Segelan, Balesari Village, Ngajum District, is the only dusun that produces sweet potatoes typical of Gunung Kawi. At this time the government of the Republic of Indonesia set PSBB (Pembatasan Sosial Berskala Besar) and PPKM (Pemberlakukan Pembatasan Kegiatan Masyarakat) at the village level. As arthopoda result, the Gunung Kawi tourist area was closed for almost two years, thus giving arthopoda significant economic impact because the residents only sold their sweet potatoes in Gunung Kawi. The purpose of this training is to help analyse marketing techniques and increase the selling value of sweet potato products through online. This training was held on Monday, The eight of February, 2021 in the Dusun Segelan, Balesari Village, Ngajum Malang Regency. The number of partisipants who attended this training were 30 sweet potato farmers, Mantri Tani, and Petugas Penyuluh Lapangan (PPL) in Balesari village. The method uses is purposive sampling method by providing questionnaires and snoball technique interviews. The result of the analysis of the questionnaire show that: (1) Sweet potato farmers are willing to cooperate with youth groups to market sweet potatoes online, (2) Sweet potato farmers are willing to process sweet potatoes into several other innovative food preparations. The hope after this training is that sweet potato farmers are more enthusiastic about sweet potato farming, while the karang taruna are more creative and innovative in sweet potato processing and online marketing techniques.

Key word: Training, Online marketing, Sweet potato

References

Abdika, B. (2014). Analisis Formulasi Penentuan Prioritas Strategi Pemasaran UMKM dengan Menggunakan Pendekatan Analisis SWOT dan AHP (Studi Kasus Pada UMKM Penghasil Kerajinan Sulam Usus Aan Ibrahim). Universitas Lampung.

Abidin, Z., & Rohman, M. (2020). Pemberdayaan kelompok tani dalam pembuatan pupuk organik berbahan baku limbah rumah tangga. Communnity Development Journal, 1(02), 89-94.

Abidin, Z. (2020). Keanekaragaman Hayati Sebagai Komunitas Berbasis Autentitas Kawasan. (Pp. 120). Fakultas Pertanian Press. Unwaha Jombang.

Arwati, S. & Syarif, A. (2016). Sistem Pemasaran dan Nilai Tambah Produk Olahan Ubi Jalar Kecamatan Polongbangkeng Utara Kabupaten Takalar. Jurnal Galung Tropika Vol. 5 no.(3).

Baroh, I. (2007). Analisis Nilai Tambah dan Distribusi Keripik Nangka, Studi Kasus Pada Agrousaha Kripik Nangka di Lumajang. LPPM UMM .Malang.

Hartanto, A.B. & Kholil, M. (2018). Analisis SWOT Sebagai Dasar Perumusan Strategi Pemasaran (Studi Kasus: Pada Perusahaan Trading PT. PTG). Jurnal Rakayasa Teknologi Industri Hijau, vol. 1 no.(2), 1.

Ihsanuddin. (2020). Fakta Lengkap Kasus Pertama Virus Corona di Indonesia.

Meryani, Neni. (2008). Analisis Usaha dan Tataniaga Kedelai di Kecamatan Ciranjang Kabupaten Ciganjur, Jawa Barat. Prodi Manajemen Agribisnis. Fakultas Pertanian. Institut Pertanian Bogor.

Rohman, M., Abidin, Z., Saepuddin, A., Tjiptady, B. C., & Zamzami, M. R. A. (2021). Pelatihan Pembuatan Mie Sehat dari Selada Air di Desa Poncokusumo Kabupaten Malang. Abdimas Dewantara, 4(1), 17-22.

Suprapto. (2006). Proses Pengelolahan dan Nilai Tambah. Penebar Swadaya. Jakarta.

Suryanto. (2007). Terobosan Teknologi Pemupukan dan Era Pertanian Organik. Yogyakarta: Penerbit Karnisius.