Strengthening Production Capacity and Business Management through Co-Creation as a Foundation for Digital Transformation in Community-Based Producer Groups

Melissa Indah Fianty; Sy. Yuliani; Wanda Gema Prasadio Akbar Hidayat; Kannisa Adjani

doi:10.70609/icom.v6i3.11091

Penulis

Melissa Fianty Universitas Multimedia Nusantara
Sy. Yuliani Universitas Multimedia Nusantara
Wanda Gema Prasadio Akbar Hidayat Universitas Multimedia Nusantara
Kannisa Adjani Universitas Teknologi Bandung

DOI:

https://doi.org/10.70609/icom.v6i3.11091

Kata Kunci:

Capacity Building, Co-Creation, Community Empowerment, Digital Transformation, Knowledge Transfer

Abstrak

Limited organizational capacity and manual business management remain significant barriers to digital transformation in productive community enterprises. This community empowerment program aimed to strengthen the capacity of the Dewata Farm aquaculture group and the Mekar Lestari food processing group through knowledge transfer and co-creation as the foundation for digital transformation. The program employed a participatory approach consisting of needs assessment, workshops, mentoring, prototype design, and evaluation using a five-point Likert-scale questionnaire analyzed descriptively. The results indicated a very high level of partner acceptance and readiness for digital solution implementation, reflected by a Readiness for Prototype Implementation score of 4.92 and a Knowledge Transfer Effectiveness score of 4.91. In addition, the program produced functional system requirements and a prototype tailored to the operational characteristics of both partner groups. These findings demonstrate that participatory capacity building can enhance organizational readiness and establish a strong foundation for sustainable digital transformation in rural productive enterprises.

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