Pelatihan Pelapisan Buah dan Pembangunan Brand Identity Buah Konyal (Passiflora ligularis Juss) Kampung Pasir Angling, Desa Suntenjaya, Kecamatan Lembang, Kabupaten Bandung Barat

Rini Triani; Muammar Mochtar; Istiyati  Inayah; Ina Siti  Nurminabari; Nabila Marthia

doi:10.33379/icom.v3i4.3264

Penulis

Rini Triani Universitas Pasundan, Indonesia
Muammar Mochtar Universitas Pasundan, Indonesia
Istiyati Inayah Universitas Pasundan, Indonesia
Ina Siti Nurminabari Universitas Pasundan, Indonesia
Nabila Marthia Universitas Pasundan, Indonesia

DOI:

https://doi.org/10.33379/icom.v3i4.3264

Kata Kunci:

Konyal, Pelapisan Buah, Chitosan, Pasir Angling, Brand Identity

Abstrak

Granadia manis atau yang sering disebut Konyal (Passiflora ligularis Juss) merupakan salah satu komoditas pertanian buah di Kampung Pasir Angling, Desa Suntenjaya, Kecamatan Lembang, Kabupaten Bandung Barat. Kualitas dan nilai jual buah ini dapat menurun dengan cepat tanpa penanganan pasca panen yang tepat, seperti munculnya bercak coklat pada kulitnya. Untuk mengatasi hal ini, diadakan pelatihan tentang prosedur pemanenan, pelapisan dengan Kitosan, pengemasan, serta pembangunan identitas merek. Kegiatan Pengabdian ini berlangsung pada Maret dan Juli 2023, bekerja sama dengan kelompok Tani Konyal Kampung Pasir Angling. Melalui metode pelatihan dan mediasi, petani belajar cara melindungi buah dengan pelapisan Kitosan dan membangun Identitas Merek (Brand Identity) mereka. Program ini terbukti memberikan manfaat yang signifikan bagi petani Konyal di daerah tersebut.

Referensi

Burhanam, Mala, Y., & Afdi, E. (2004). Perspektif Pengembangan Agribisnis Markisa di Kabupaten Solok, Sumatra Barat. Teknologi Pertanian Sumatra Barat, 15(1), 54–68.

Farizan, N., Rohman, F., & Hussein, A. S. (2019). The Effect of Brand Identity, Brand Image, and Perceived Value on Loyalty With Customer Satisfaction As Mediation Variable for Costumer Fresh Juice Bintaro. Jurnal Aplikasi Manajemen, 17(1), 127–132. https://doi.org/10.21776/ub.jam.2019.017.01.14

Feng, S. (2023). Effect of composite coating of konjac glucomannan with green tea polyphenols on antioxidant activity and shelf-life of post-harvest passion fruit. Research Square (Preprint), 1–17. https://doi.org/https://doi.org/10.21203/rs.3.rs-2428876/v1

Hoy, K., Pivonka, E., & Boyce, B. (2007). Fruits & Veggies ‐ More Matters: Development of a relevant brand identity. The FASEB Journal, 21(5), 9–10. https://doi.org/10.1096/fasebj.21.5.a673-c

Islam, M. K., Khan, M. Z. H., Sarkar, M. A. R., Absar, N., & Sarkar, S. K. (2013). Changes in acidity, TSS, and sugar content at different storage periods of the postharvest mango (Mangifera indica L.) influenced by Bavistin DF. International Journal of Food Science, 2013. https://doi.org/10.1155/2013/939385

Martinez-Romero, D., Serrano, M., Carbonell, A., Castillo, S., Riqulme, F., & Valero, D. (2004). Mechanical Damage During Fruit Post-Harvest Handling : Technical and Physiological Implications. Production Practices and Quality Assessment of Food Crops, 3, 233–252.

Mudyantini, W., Suranto, S., Solichatun, S., Etikawati, N., Pitoyo, A., Suratman, S., & Ardo, T. (2023). Shelf Life and Secondary Metabolite Content of Sweet Potato (Ipomoea batatas L.) Lam. Coated with Chitosan Coating at Low Temperature Storage. AgriTECH, 43(1), 11. https://doi.org/10.22146/agritech.61099

Pemerintah Desa Suntenjaya. (2019). Profil Desa Suntenjaya.

Reichel, M., Triani, R., Wellhöfer, J., Sruamsiri, P., Carle, R., & Neidhart, S. (2013). Vital Characteristics of Litchi (Litchi chinensis Sonn.) Pericarp that Define Postharvest Concepts for Thai Cultivars. Food and Bioprocess Technology, 6(5). https://doi.org/10.1007/s11947-011-0762-9

Sahraei Khosh Gardesh, A., Badii, F., Hashemi, M., Ardakani, A. Y., Maftoonazad, N., & Gorji, A. M. (2016). Effect of nanochitosan based coating on climacteric behavior and postharvest shelf-life extension of apple cv. Golab Kohanz. Lwt, 70, 33–40. https://doi.org/10.1016/j.lwt.2016.02.002

Tomás-Barberán, F. A., & Espín, J. C. (2001). Phenolic compounds and related enzymes as determinants of quality in fruits and vegetables. Journal of the Science of Food and Agriculture, 81(9), 853–876. https://doi.org/10.1002/jsfa.885

Vamos-Vigyázó, L. (1981). Polyphenol Oxidase and Peroxidase in Fruits and Vegetables. C R C Critical Reviews in Food Science and Nutrition, 15(1), 49–127. https://doi.org/10.1080/10408398109527312

Ward, E., Yang, S., Romaniuk, J., & Beal, V. (2020). Building a unique brand identity: measuring the relative ownership potential of brand identity element types. Journal of Brand Management, 27(4), 393–407. https://doi.org/10.1057/s41262-020-00187-6