Improving Digital Marketing Skills of MSMEs in Legok Village through a Community Service Program
DOI:
https://doi.org/10.33379/icom.v4i3.5123Kata Kunci:
Micro, Small, and Medium Enterprises (MSMEs), Digital Platforms, Market TrendAbstrak
There are several problems in marketing the products of Micro, Small and Medium Enterprises (MSMEs) in this digital era. Problems such as limited access to technology and lack of knowledge and expertise in managing digital platforms or tools. To overcome these problems, Community Service activities are carried out. This Community Service aims to improve marketing skills for MSME players in Legok Village, Tangerang, Banten by Universitas Multimedia Nusantara (UMN). Specifically, this solution uses the method of material exposure and training with the theme of digital marketing management, market trend analysis, customer preferences, and strategies to increase customer interaction on e-commerce platforms and social media. The material in this Community Service activity is market trend analysis and the use of digital marketing tools where there are 19 participants from different MSME players. The results of this training showed that 100% of participants stated that the training delivered provided new insights or ideas to improve their business, especially in terms of marketing management. Thus, MSMEs in Legok Village are expected to be able to compete better in the digital market, which in turn can encourage local and national economic growth.
Referensi
Aliyah, A. H. (2022). Peran Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Kesejahteraan Masyarakat. WELFARE Jurnal Ilmu Ekonomi, 3(1), 64–72. https://doi.org/10.37058/wlfr.v3i1.4719
Dewi, C. S., Fianty, M. I., & Saputri, F. R. (2023). Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs. Warta Pengabdian Andalas, 31(1), 7–15. http://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/943
Firdausya, L. Z., & Ompusunggu, D. P. (2023). Usaha Mikro Kecil Dan Menengah (Umkm) Di Era Digital Abad 21. Tali Jagad Journal, 1(1), 16–20.
Ghina, A., Anggraini, L. D., & Pebriani, R. A. (2024). Pengabdian masyarakat: membangun kemampuan penetapan harga produk makanan sesuai tren pasar dan target konsumen bagi UMKM. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 8(2), 1965–1974.
Hidayatullah, M. R., Saputra, S. Y., & Anam, K. (2022). Pelatihan Manajemen Referensi “Mendeley” Pada Mahasiswa Tingkat Akhir Universitas Nahdlatul Ulama Nusa Tenggara Barat. Abdinesia: Jurnal …, 2(1), 24–27. https://unu-ntb.e-journal.id/abdinesia
Laziva, N., & Atieq, M. Q. (2024). Studi Literatur Digitalisasi UMKM (Usaha Mikro, Kecil, dan Menengah) di Era Masyarakat 5.0: Strategi dan Faktor. Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura, 7, 1050–1079. https://jurnal.untan.ac.id/index.php/MBIC/index
Muwafiqus Shobri, & Qois Rifqi. (2023). Pelatihan Pembuatan Media Pembelajaran Berbasis Google Sites di UPT SMP Negeri 19 Gresik. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 3(1), 66–77. https://doi.org/10.55606/kreatif.v3i1.1208
Octiva, C. S., Haes, P. E., Fajri, T. I., Eldo, H., & Hakim, M. L. (2024). Implementasi Teknologi Informasi pada UMKM: Tantangan dan Peluang. Jurnal Minfo Polgan, 13(1), 815–821. https://doi.org/10.33395/jmp.v13i1.13823
Prasetianto, M., Ruminar, H., Maharddhika, R., & Prasetyaningrum, D. I. (2024). Pelatihan Persiapan Dan Simulasi TOEFL Untuk Mendukung Pemetaan Kompetensi Bahasa Inggris Akademik. JAPI (Jurnal Akses Pengabdian Indonesia), 9(1), 43–52. https://doi.org/10.33366/japi.v9i1.5199
Pratama, I. W. A. (2023). Pelatihan Digital Marketing Untuk Pemasaran Desa Wisata di Kepulauan Wakatobi. Jurnal Masyarakat Madani Indonesia, 2(1), 27–32. https://doi.org/10.59025/js.v2i1.60
Qadisyah, M., Hasanah, A., Hanum, H., & Harahap, N. (2023). Peran UMKM Dalam Pembangunan dan Kesejahteraan Masyarakat di Kabupaten Deli Serdang. Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi , 1(2), 159–168. https://doi.org/10.37832/manivest.v1i2.58
Saputri, F. R., Fianty, M. I., & Dewi, C. S. (2023). Visual Branding Strategies For Culinary Msmes In Legok Village: A Community-Centered Approach Through Design Training. International Journal Of Community Service, 3(4), 269–274. https://doi.org/10.51601/ijcs.v3i4.224
Setiawati, S., Sinulingga, G., Apriliani, R., & ... (2023). PKM Pelatihan Digital Marketing Dengan Pengenalan Dan Cara Berjualan Di Aplikasi Tik Tok Pada Pelaku Umkm Binaan Gemma Indonesia Raya. Ikra-Ith …, 7(3), 323–334. https://journals.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/view/3446%0Ahttps://journals.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/download/3446/2594
Sirodjudin, M., & Sudarmiatin, S. (2023). Implementasi Digital Marketing Oleh UMKM Di Indonesia: A Scoping Review. Jurnal Ekonomi, Bisnis Dan …, 2(2), 20–35. https://journal.unimar-amni.ac.id/index.php/EBISMEN/article/view/783%0Ahttps://journal.unimar-amni.ac.id/index.php/EBISMEN/article/download/783/666
Wati, A. P., Martha, J. A., & Indrawati, A. (2020). Digital Marketing. Edulitera. https://jurnal.untan.ac.id/index.php/MBIC/index
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2024 Fahmy Rinanda Saputri, Melissa Indah Fianty, Marojahan Tampubolon
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
