Pelatihan Dunia Usaha Berbasis Teknologi untuk Meningkatkan Daya Saing PT Salam Sejahtera

Tamara Rahma  Widowati; Dian Julianto Wahyudi; Chintia Dwi Wangsa  Kuswardani; Danang Yugo  Pratomo; Saifuddin  Karim; Yayi Febdia  Pradani; Imam  Muhtarom; Nikmatus  Sholikha

doi:10.70609/icom.v5i1.6659

Penulis

Tamara Rahma Widowati Universitas Negeri Malang, Indonesia
Dian Julianto Wahyudi Universitas Negeri Malang, Indonesia
Chintia Dwi Wangsa Kuswardani Universitas Negeri Malang, Indonesia
Danang Yugo Pratomo Universitas Negeri Malang, Indonesia
Saifuddin Karim Universitas Negeri Malang, Indonesia
Yayi Febdia Pradani Universitas Negeri Malang, Indonesia
Imam Muhtarom Universitas Negeri Malang, Indonesia
Nikmatus Sholikha Universitas Negeri Malang, Indonesia

DOI:

https://doi.org/10.70609/icom.v5i1.6659

Kata Kunci:

Digitalisasi, Pelatihan, Pemasaran Digital, Efisiensi Operasional

Abstrak

Di era digital, pemanfaatan teknologi dalam dunia usaha menjadi faktor krusial untuk meningkatkan daya saing, khususnya bagi UMKM di sektor pariwisata. PT Salam Sejahtera menghadapi tantangan dalam adopsi teknologi digital, terutama dalam pemasaran dan efisiensi operasional. Program pengabdian ini bertujuan untuk meningkatkan literasi digital tenaga kerja melalui pelatihan berbasis teknologi. Metode yang digunakan mencakup pengenalan materi, demonstrasi teknologi, praktik mandiri, diskusi, serta evaluasi hasil. Pelatihan ini membekali peserta dengan keterampilan pemasaran digital, pengelolaan sistem pemesanan online, dan penerapan Customer Relationship Management (CRM). Hasil menunjukkan peningkatan pemahaman digital, efisiensi operasional, serta daya saing perusahaan. Pelatihan ini membuktikan bahwa transformasi digital dapat meningkatkan efektivitas bisnis dan memperluas jangkauan pasar. Implementasi berkelanjutan diharapkan dapat mendukung adaptasi UMKM terhadap digitalisasi.

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