Pengelolaan Usaha Mikro Kreatif Berbasis Nilai Syariah pada Bisnis Buket Kasykado: Studi Kualitatif Deskriptif

Abstract

The bouquet business is part of the creative micro-enterprise sector that has grown alongside increasing consumer demand for aesthetic, personalized, and digitally marketable gift products. However, creative micro-enterprises often face limited capital, simple managerial systems, and dependence on family-based operations. This study aims to analyze the management of a creative micro-enterprise in the KASYKADO bouquet business and examine the implementation of Islamic economic values in its business practices. A descriptive qualitative approach was employed, with informants selected purposively. Data were collected through semi-structured interviews, operational observations, and documentation, and were analyzed using Miles and Huberman's interactive model, consisting of data reduction, data display, and conclusion drawing. Data credibility was ensured through source and technique triangulation. The findings show that KASYKADO is managed through owner's equity, family-based operations, order-based production, and digital marketing via WhatsApp, Instagram, and TikTok. Islamic economic values, including honesty, trustworthiness, responsibility, justice, and transparency, are reflected in product-catalog suitability, customer service, order fulfillment, and fair pricing. This study contributes to the understanding of a family-based Islamic creative micro-enterprise management model that integrates product creativity, business ethics, and consumer trust in the digital marketplace.