Innovation, Creativity and Marketing Performance

Authors

  • Fitria Karnudu Institut Agama Islam Negeri Ambon, Indonesia

DOI:

https://doi.org/10.33379/jihbiz.v2i2.771

Keywords:

Product Innovation, Marketing Strategy Creativity, Marketing Performance

Abstract

This study aims to determine the effect of financial characteristics on economic performance in food and beverages companies listed on the Indonesia Stock Exchange. Based on the discussion and data analysis, several conclusions can be drawn as follows: a) Simultaneously the variables of Capital Structure, Liquidity, Profitability, Valuation, Growth, and Working Capital Investment have a significant effect on economic performance; b) Partially, capital structure has a significant effect on economic performance; c) Partially Liquidity does not affect economic performance; d) Partially, profitability has a significant effect on economic performance; e) Partially Valuation does not affect economic performance; f) Partially, growth does not affect economic performance; g) Partially, working capital investment has a significant effect on economic performance.

Published

2018-07-21

Issue

Section

Articles

How to Cite

Innovation, Creativity and Marketing Performance. (2018). Jihbiz : Jurnal Ekonomi, Keuangan Dan Perbankan Syariah, 2(2), 117-132. https://doi.org/10.33379/jihbiz.v2i2.771

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