Halal and Tayyib-Based Marketing Strategy: A Case Study on Sayed Bakery

Abstract

This study aims to find out how the halal and tayyib marketing strategies implemented by Sayed Bakery Kebon Agung in attracting consumer interest. The research method used in this research is a case study. Where a case study is an in-depth exploration of a social phenomenon bound system, based on extensive data collection. This study uses primary data sourced from several methods, namely data collection, interviews, field observations, and documentation. The results of this study indicate that the marketing strategy of Sayed Bakery Kebon Agung in attracting consumer interest according to an Islamic perspective is under the elements of an Islamic marketing strategy.