Utilization of User Experience in the Traveloka Management Information System for Strategic Management Analysis
DOI:
https://doi.org/10.70609/jusifor.v5i1.9123Keywords:
User Experience, Online travel Agent, TravelokaAbstract
Advancements in information technology have led to a significant increase in the use of online travel agent (OTA) services based on digital applications, one of which is Traveloka. Amid increasingly intense competition in digital services, user experience (UX) plays a crucial role in determining user satisfaction and loyalty, as well as in supporting better decision-making within Management Information Systems (MIS). This study aims to evaluate the quality of user experience in the Traveloka application by utilizing UX data as a consideration in managerial evaluation. The research adopts a quantitative approach using the User Experience Questionnaire (UEQ) instrument, which assesses six dimensions: attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. Data were collected by distributing questionnaires to 100 users of the Traveloka application and subsequently analyzed using the UEQ Data Analysis Tool. The results show that all UEQ dimensions achieved positive mean scores. Based on benchmark comparisons, the dimensions of efficiency, dependability, stimulation, and novelty fall into the Excellent category, while attractiveness and perspicuity are classified as Above Average. These findings indicate that the Traveloka application provides a very high-quality user experience and can support the performance of Management Information Systems, particularly in enhancing operational efficiency, system reliability, and user satisfaction.
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