Strategi Komunikasi Pemasaran Berbasis Digital Dalam Memperkenalkan Destinasi Wisata Desa Suranadi Kabupaten Lombok Barat NTB
DOI:
https://doi.org/10.36636/jogiv.v6i2.4482Keywords:
Communication, Tourist Village, Suranadi VillageAbstract
Tourism has an increasingly important role in advancing the country's economy, contributing significantly to GDP. Indonesia, which is rich in natural and cultural beauty, attracts world tourists. Surandi Tourism Village, located in West Lombok Regency, is a promising tourist destination, famous for its serene natural beauty and rich culture. To take advantage of its potential, an effective digital marketing strategy is mandatory. Using social media platforms, official websites and digital campaigns, Surandi Tourism Village can expand its reach and attract the interest of potential tourists. By utilizing technology and creativity in marketing communications, it can strengthen its position as a leading tourist destination in Indonesia. This research describes concrete steps, from the use of social media to content development, that can be taken by the government and village communities to improve the image of Surandi Tourism Village in the tourism industry. Through digital marketing, Surandi Tourism Village can attract more visitors, strengthen the economy and preserve culture.
References
DPR, B. K. (2023). Analisis Ringkas Cepat Urgensi Penguatan Daya SaingPariwisata Untuk Meningkatkan Perekonomian Nasional. Bk.Dpr.Go.Id.
Kusniadji, S. (2016). Strategi Komunikasi Pemasaran Dalam Kegiatan Pemasaran Produk Consumer Goods (Studi Kasus Pada PT Expand Berlian Mulia Di Semarang) Suherman. Jurnal Komunikasi, 8(1), 83–98.
Mumtaz, A. T., & Karmilah, M. (2022). Digitalisasi Wisata di Desa Wisata. Jurnal Kajian Ruang, 1(1), 1. https://doi.org/10.30659/jkr.v1i1.19790
Peraturan Bupati Lombok Barat Nomor 18 Tahun 2021 tentang Rincian Tugas, F. dan T. K. D. P. K. L. B. (2016). Bupati lombok barat provinsi nusa tenggara barat.
Sugiyarto, S., & Amaruli, R. J. (2018). Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal. Jurnal Administrasi Bisnis, 7(1), 45. https://doi.org/10.14710/jab.v7i1.22609
Sukmadewi, N. P. R., Darma Putra, I. N., & Suardana, I. W. (2019). Potensi Dan Pengembangan Desa Wisata Suranadi Di Kecamatan Narmada Kabupaten Lombok Barat. Jurnal Master Pariwisata (JUMPA), 05, 424. https://doi.org/10.24843/jumpa.2018.v05.i02.p12
Downloads
Published
Issue
Section
License
Copyright (c) 2024 I GUSTI AYU ARI TUSTINI, KETUT PUTU SUARDANA, M.Ikom
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The author who wishes to publish articles in this journal agree with the following conditions:
- Author retains the copyright and simultaneously provides the journal the first publishing rights of the manuscript under a Creative Commons Attribution License that allows others to share the work with an initial job writing and publishing statement in this journal.
- The author can include in separate additional contractual arrangements for the rich version of non-exclusive distribution of journal publications (eg posting it to the institutional repository or publishing it in a book), with recognition of publishing initially in this journal.
- The author is permitted and encouraged to post their work online (for example: in the institutional repository or on their website) before and during the submission process because it can lead to productive exchanges, as well as earlier and more powerful citations of published works. (See open access policy).
