The Role of Social Media on the Development of Small Medium Enterprises (SMEs)

Abstract

Nowadays social media has become an effective marketing for communicating interactively with consumers. Even social media has an important role in integrated marketing communication (IMC). This study wants to know the implementation of social media and the benefits of social media to the development of UKM TARAJUNIK (Unique Knitting Bag). Some of the most tangible benefits of using social media are 1) as personal contact with consumers, 2) as a product gallery, 3) as a promotional media, and 4) as a basis for business decision making. In addition to these benefits, several other perceived benefits are conveying responses to consumers, customer surveys, online discussion forums, data collection on consumer needs, and others.