Strategi Diversifikasi Sumber Pendapatan Masjid untuk Meningkatkan Keberlanjutan Keuangan: Studi kasus pada Masjid Al-Ghufran Kuala Lumpur, Malaysia
DOI:
https://doi.org/10.36636/dialektika.v10i1.6661Kata Kunci:
Diversifikasi Pendapatan, Keuangan Masjid, Keberlanjutan FinansialAbstrak
Penelitian ini menganalisis strategi diversifikasi sumber pendapatan Masjid Al-Ghufran di Kuala Lumpur untuk mendukung keberlanjutan keuangannya. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, data dikumpulkan melalui wawancara, observasi, dan analisis dokumen. Informan dipilih dengan teknik purposive sampling. Data dianalisis dengan model Miles dan Huberman, yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini mengungkapkan bahwa Masjid Al-Ghufran menerapkan tiga jenis strategi diversifikasi, yaitu diversifikasi horizontal melalui pengelolaan usaha seperti kafe dan penyewaan fasilitas, diversifikasi konsentris dengan pemanfaatan aset yang ada, serta diversifikasi konglomerat melalui penyewaan rooftop kepada perusahaan telekomunikasi. Penerapan strategi ini terbukti membantu meningkatkan keberlanjutan keuangan masjid dan mengurangi ketergantungan terhadap donasi jamaah. Studi ini menegaskan bahwa diversifikasi pendapatan berperan penting dalam mendukung keberlanjutan finansial masjid, sekaligus menjadi referensi bagi pengelolaan keuangan masjid lainnya.
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