Peran E-Commerce dan Teknologi Informasi dalam Kewirausahaan Digital UMKM: Tinjauan Sistematis
DOI:
https://doi.org/10.36636/dialektika.v11i2.9292Kata Kunci:
E-Commerce, Teknologi Informasi, Kewirausahaan Digital, UMKM, Transformasi DigitalAbstrak
Penelitian ini bertujuan untuk mengkaji peran e-commerce dan teknologi informasi dalam mendukung kewirausahaan digital, dengan fokus pada strategi pemasaran berbasis e-commerce, peningkatan efisiensi operasional melalui inovasi teknologi, serta optimalisasi e-commerce dalam perluasan pasar dan penguatan bisnis UMKM. Penelitian ini menggunakan metode SLR. Hasil penelitian menunjukkan bahwa integrasi teknologi informasi dalam pemanfaatan e-commerce mendukung efektivitas pemasaran melalui perluasan jangkauan pasar, peningkatan visibilitas produk, kemudahan interaksi dengan konsumen, serta pemanfaatan informasi pelanggan. Integrasi ini meningkatkan efisiensi operasional melalui digitalisasi proses bisnis, pembayaran elektronik, pengelolaan inventori, integrasi logistik, dan pengambilan keputusan berbasis data. Optimalisasi e-commerce memperkuat daya saing dan mendorong transformasi model bisnis UMKM menjadi lebih adaptif dan berkelanjutan. E-commerce dan teknologi informasi saling terintegrasi dalam mendukung efektivitas pemasaran, efisiensi operasional, perluasan pasar, dan penguatan kewirausahaan digital UMKM.
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