Peran Mediasi Green Innovation Pada Pengaruh Human Capital Terhadap Kinerja Bisnis UMKM Surabaya
DOI:
https://doi.org/10.36636/dialektika.v8i2.3272Kata Kunci:
human capital, kinerja bisnis, green innovationAbstrak
Tujuan dari Penelitian ini adalah untuk mengetahui pengaruh peran mediasi green innovation pada pengaruh human capital terhadap kinerja bisnis pada UMKM di Surabaya. Populasi dalam penelitian ini adalah seluruh UMKM di Surabaya pada sektor penyedia akomodasi dan makanan minuman, sedangkan sampel yang diambil menggunakan purposive sampling dengan kriteria khusus yaitu UMKM yang telah beroperasi lebih dari 1 tahun. Metode pengumpulan data menggunakan kuesioner yang berbentuk google form dan disebarkan secara online kepada responden. Jumlah responden yang memenuhi kriteria dalam penelitian sebanyak 100 responden. Penelitian ini menggunakan aplikasi WarpPLS 8.0 untuk bantuan dalam menganalisis. Teknik analisis data yang digunakan adalah outer model (uji validitas dan uji reliabilitas), inner model (koefisien determinan, Q-squared dan effect size), dan Uji Hipotesis. Hasil empiris penelitian ini menunjukkan bahwa human capital berpengaruh positif dan signifikan terhadap kinerja bisnis dan green innovation. Green innovation berpengaruh positif dan signifikan terhadap kinerja bisnis. Selanjutnya green innovation mampu memediasi human capital terhadap kinerja bisnis.
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Hak Cipta (c) 2023 Fitrotul Ula, Hidayatul Khusnah, Mardiyah Anugraini, Mohamad Yusak Anshori
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