Business Model Canvas dalam Tinjauan Ekonomi Islam
DOI:
https://doi.org/10.36636/dialektika.v10i1.6187Kata Kunci:
Business Model Canvas, Ekonomi Islam, Bisnis IslamAbstrak
Business Model Canvas (BMC) nampaknya sesuai dengan tuntutan zaman sebagai bentuk inovasi dalam bisnis, hal ini sesuai dengan tuntunan Islam. Penelitian ini bertujuan untuk menjelaskan sembilan blok dasar dalam BMC menurut perspektif ekonomi Islam. Metodologi yang digunakan adalah penelitian kepustakaan dengan pendekatan normatif, menganalisis berbagai literatur dan dokumen terkait BMC sesuai dengan buku yang berjudul Business Model Generation serta dokumen dan literatur bisnis Islam sesuai dengan Al-Qur’an dan Hadits. Analisis dilakukan terhadap kesesuaian karakteristik sembilan blok dasar dengan aturan normatif Al-Qur’an dan Hadits. Hasil penelitian ini menjelaskan mengenai tinjauan ekonomi Islam tentang sembilan blok dasar BMC diantaranya adalah: customer segment (menentukan segmen pasar), value proposition (menciptakan kemaslahatan konsumen), channel (kecepatan dan ketepatan pengiriman), consumen relationship (tidak melakukan larangan ba’i), revenue stream (cara memperoleh harta dan memanfaatkannya), key resources (pemanfaatan sumber daya), key activities (mewujudkan sikap mulia), key partnership (menjaga hubungan dengan mitra) dan cost structure (mengelola keuangan dengan adil).
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