Strategi Ekspansi Produksi Wuling Motors Tiongkok Di Indonesia pada Tahun 2020-2024
DOI:
https://doi.org/10.36636/dialektika.v11i1.8434Kata Kunci:
wuling motors, Foreign Direct Investment, paradigma OLI, market seeking, ekspansi produkAbstrak
Penelitian ini menganalisis strategi ekspansi basis produksi Wuling Motors di Indonesia pada periode 2020–2024 dalam kerangka Foreign Direct Investment (FDI) dengan menggunakan paradigma OLI (Ownership, Location, dan Internalisation). Penelitian ini menggunakan pendekatan kualitatif deskriptif berbasis data sekunder yang diperoleh melalui studi kepustakaan. Hasil penelitian menunjukkan bahwa investasi Wuling Motors di Indonesia didorong oleh motivasi market seeking, yang didukung oleh keunggulan kepemilikan berupa modal dan teknologi kendaraan listrik, keunggulan lokasi Indonesia sebagai pasar domestik besar dengan kebijakan pro-investasi, serta keunggulan internalisasi melalui pembangunan pabrik terintegrasi dan pengendalian rantai pasok. Kebaruan penelitian ini terletak pada penerapan paradigma OLI dalam menganalisis ekspansi perusahaan otomotif Tiongkok di Indonesia pada era transformasi kendaraan listrik.
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