Tantangan dan Peluang dalam Adopsi Teknologi Digital pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jakarta
DOI:
https://doi.org/10.36636/dialektika.v11i1.9173Kata Kunci:
Adopsi teknologi digital, UMKM di Jakarta, Peluang UMKM, Tantangan UMKM, Diffusion of Innovations (DOI)Abstrak
Di tengah globalisasi dan perubahan perilaku konsumen, Usaha Mikro, Kecil, dan Menengah (UMKM) perlu beradaptasi dengan teknologi digital agar mampu bertahan dan bersaing. Penelitian ini bertujuan untuk menganalisis tantangan dan peluang yang dihadapi UMKM di Jakarta dalam mengadopsi teknologi digital dengan pendekatan teori Diffusion of Innovation (DOI). Metode yang digunakan adalah kualitatif melalui wawancara mendalam dengan 25 UMKM dari berbagai sektor. Hasil analisis menunjukkan bahwa keunggulan relatif menjadi pendorong UMKM melihat teknologi digital dapat meningkatkan akses pasar, efisiensi operasional, peningkatan strategi marketing, inovasi produk, serta peningkatan daya saing dan keberlanjutan yang membuka jalan percepatan adopsi digital. Namun, kesesuaian teknologi dengan budaya kerja lokal tidak selaras, menandakan bahwa dorongan untuk berinovasi lebih kuat. Sebaliknya, kemungkinan uji coba teknologi memberikan pengaruh positif terhadap keputusan adopsi. Penelitian ini memberikan kontribusi pada pemahaman yang lebih mendalam tentang dinamika adopsi teknologi digital oleh UMKM.
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Hak Cipta (c) 2026 Sarah Anistia, Kharisma Azmi Yoningsih
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