SWOT Analysis as a Kediri Muslim Hotel Development Strategy

Abstract

Sharia hotels in Indonesia experience development and improvement from year to year. Evidenced by the emergence and establishment of several Islamic hotels including Muslim hotels in Kediri. The existence of a strategic place or location does not mean to make Muslim hotels avoid business competition. To increase guest visits at Muslim Hotels a strategy is needed to compete with other hotels in Kediri. Therefore, this research was conducted to discuss the SWOT analysis as a Muslim Hotel development strategy. This type of research is a qualitative study using SWOT analysis for Muslim Hotel strategy development strategies. The  results obtained by the development of several Muslim Hotel strategies, including: (1) increasing product  variety, setting affordable prices, increasing better service quality, (2) increasing  the  quality  and  quantity of  more competent HR, increasing facilities, increasing capital, (3) maintaining product specific characteristics based on sharia economy, cooperating with Islamic boarding schools and government agencies, (4) making efforts to develop promotional strategies in all media to increase market share, increasing cooperation with various government and private agencies.