Pelatihan Pembuatan Kemasan dan Pemasaran Produk Olahan UMKM di Kecamatan Martapura Barat

Fitriyanti Fitriyanti; Nurbidayah Nurbidayah; Depy Oktavian  Akbar; Faradilla  Iedliany; Gusti  Khairunnisa

doi:10.33379/icom.v4i3.5082

Authors

Fitriyanti Fitriyanti Universitas Borneo Lestari, Indonesia
Nurbidayah Nurbidayah Universitas Borneo Lestari, Indonesia
Depy Oktavian Akbar Universitas Borneo Lestari, Indonesia
Faradilla Iedliany Universitas Borneo Lestari, Indonesia
Gusti Khairunnisa Puskesmas Martapura Barat, Indonesia

DOI:

https://doi.org/10.33379/icom.v4i3.5082

Keywords:

Training, packaging, marketing, West Martapura

Abstract

Utilizing the herbal potential of kelakai and empon-ompon which have many health benefits can be applied to support health, one of which is by making processed products that are practical, healthy and safe. Previously, training had been carried out on the production of processed kelakai and empon-empon powders and tea dips, but regarding packaging and marketing, the information was still limited. The aim of this community service is for participants to: 1) understand more deeply the development of processed products; 2) Produce competitive products and market them in a modern way; 3) Understand good labeling and packaging. The activity was held on May 22 2024 at the Sungai Rangas Village Hall, West Martapura. The activity method is outreach through presentations related to entrepreneurship, how to make good product packaging and online marketing practices. The activity was attended by 10 people from the community of Sungai Batang village. The results obtained were that participants understood the importance of making products with attractive labels and packaging. Apart from that, participants also understand how to apply their social media for promotional media and apply other supporting marketing applications.

References

Anasrullah, M. 2017. Pelatihan Pembuatan Kemasan (Packaging) untuk meningkatkan Pemasaran Produk Olahan Kue Kacang Emping Melinjo. J-Adimas, 26-30.

Diyana, A.A, Dewi R. P., Bekti , 2023. Pemanfaatan Potensi Tumbuhan Kelakai (Stenochlaena Palustris) Sebagai Bahan Kompos Organik. Jurnal Pertanian Peradaban.

Erwin, D. Anggeraini, Suryani. 2016. Chemical Analysis and Antibacterial Activity of The Ethanolic Extract of Stenochlaena palustris. Der Pharmacia Lettre. 8(1): 233-236.

Fitriyanti, G Rizaldi, A Rahmadina. 2024. Pelatihan Pembuatan Kemasan Dan Pemasaran Produk Olahan Ikan Sepat Rawa Di Desa Sungai Batang, Martapura Barat. Prosiding Seminar Nasional Masyarakat Tangguh. 3(1) : 97-103.

Fitriyanti, Malik Yustika, Setyo Yogi, Azwarina Nuke, Rusida Esty Restiana, Vebruati Vebruati, Hidayati Rahmi. 2023. Uji Aktivitas Antibakteri Ekstrak Etanol 70%, Etanol 96%, dan Metanol Daun Kelakai Merah (Stenochlaena palustris (Burm. F) Bedd) terhadap Bakteri Cutibacterium acne. Journal Borneo. 3 (3) : 165-175

Ma'rifat, T. N & Sari, M. (2017). Penerapan Sistem Jaminan Halal Pada UKM Bidang Olahan Pangan Hewani. Khadimul Ummah. 1(1).

Pakpahan M et al. 2021. Promosi Kesehatan Dan Perilaku Kesehatan. Jakarta: Yayasan Kita Menulis.

Purimahua, Sintha Lisa, et al. 2022. Pengaruh Media Leaflet Terhadap Pengetahuan dan Sikap Dalam Upaya Pencegahan Covid-19 Pada Pedagang di Pasar Tradisional Oesapa Kota Kupang. Jurnal Kesehatan Masyarakat, Vol.6, No. 3 Hal. 186-196.

Prasetyawati, M,* , Wiwik S, Jaharuddin, Nelfiyanti, Andry S , Arman S. 2022. Pelatihan Pembuatan Desain Kemasan Untuk Meningkatkan Pemasaran Pada Umkm Olahan Makanan Di Kelurahan Kelapa Dua Wetan. Seminar Nasional Pengabdian Masyarakat LPPM UMJ. http://jurnal.umj.ac.id/index.php/semnaskat.

Rostinawati, T, S. Suryana, M. Fajrin, & N. Nugrahani. 2017. Aktivitas Antibakteri Ekstrak Etanol Daun Kelakai (Stenochlaena palustris (Burm.F) Bedd) Terhadap Salmonella typhi Dan Staphylococcus aureus Dengan Metode Difusi Agar. Pharmauho. 3(1):1-5.5.

Widayat, W., Sulardjaka, S., Al-Baarri, A. N., & Nurjannah, R. (2020). Pendampingan Sertifikasi Halal Pada Umkm Hanum Food (Halal Certification Support In Umkm Hanum Food). Indonesia Journal of Halal, 3(1), 83-87.

Yulianthima, P.E. 2017. Kelakai Sebagai Antianemia. Jurnal Ilmiah Kanderang Tingang. 8, 2: 112-115.

Zuraini, Z. S. Sasidharan, S.R. Kaur, M. Nithiyayini. 2010. Antimicrobial and Antifungal Activities of Lical Edible Fern Stenochlaena palustris(Burm.F) Bedd. Pharmacologyonline. 1 (23):233-237.