Implementasi System Development Life Cycles (SDLC)  Aplikasi Keuangan dan Perluasan Pemasaran Berbasis Digital Pada Kelompok Pelaku Usaha Binaan Koperasi IBS Jakarta Selatan

Santi Rimadias; Bani  Saad; Deni  Wardani; Ossi  Ferli; Adelya Vasya  Maharani; Abraham Reinhard  Lapondu; Annisa Nur Azima  Zulfa

doi:10.70609/icom.v4i4.5828

Authors

Santi Rimadias STIE Indonesia Banking School, Jakarta, Indonesia
Bani Saad STIE Indonesia Banking School, Jakarta, Indonesia
Deni Wardani STIE Indonesia Banking School, Jakarta, Indonesia
Ossi Ferli STIE Indonesia Banking School, Jakarta, Indonesia
Adelya Vasya Maharani STIE Indonesia Banking School, Jakarta, Indonesia
Abraham Reinhard Lapondu STIE Indonesia Banking School, Jakarta, Indonesia
Annisa Nur Azima Zulfa STIE Indonesia Banking School, Jakarta, Indonesia

DOI:

https://doi.org/10.70609/icom.v4i4.5828

Keywords:

training, mentoring, businessmen, SDLC, digital marketing

Abstract

The group of business actors fostered by the IBS Cooperative is located at the Indonesia Banking School Campus, Jalan Kemang Raya No.35, South Jakarta. Members of this group include Mirasa, Warung tom-tom, Burger Crepes, Warung Sunda, Ayam Penyet Mas Nok, and Warung Solo Bu Wiwid. The main problem of this group of business actors is still using the manual financial reporting method. In addition, the main problem they face is a limited understanding of marketing promotion. To overcome this problem, training and financial assistance are carried out based on System Development Life Cycles (SDLC) and the expansion of digital marketing. SDLC will help improve efficiency and accuracy in the preparation of financial statements, while digital marketing training will enable businesses to optimize online marketing strategies. Through the implementation of this training and mentoring, the IBS Cooperative fostered business actors are able to improve business performance through the use of SDLC technology and more effective digital marketing. This activity also involves partner participation, evaluation, and program sustainability to ensure successful implementation.

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