An Education Program to Improve Health Insurance Literacy with Allianz Life Indonesia for PKK Mothers in Pondok Aren, South Tangerang

Ossi Ferli; Deni Wardani; Rizki Khairani  Hasibuan; Aradea Margareta; Ratu Aribah Santika Xaviera; Ahmad Devani Yuslah

doi:10.70609/i-com.v6i2.9638

Authors

Ossi Ferli STIE Indonesia Banking School, Jakarta Selatan, Indonesia
Deni Wardani STIE Indonesia Banking School, Jakarta Selatan, Indonesia
Rizki Khairani Hasibuan STIE Indonesia Banking School, Jakarta Selatan, Indonesia
Aradea Margareta STIE Indonesia Banking School, Jakarta Selatan, Indonesia
Ratu Aribah Santika Xaviera STIE Indonesia Banking School, Jakarta Selatan, Indonesia
Ahmad Devani STIE Indonesia Banking School

DOI:

https://doi.org/10.70609/i-com.v6i2.9638

Keywords:

Community Education, PKK Women, Insurance Inclusion, Financial Literacy, Health Insurance

Abstract

Health insurance literacy in Indonesia remains low, with a literacy index of 45.45% and an inclusion index of only 28.50% based on the 2025 National Financial Literacy and Inclusion Survey. This gap indicates that understanding has not translated into actual product use, especially among household financial managers. This community service aimed to improve health insurance literacy among PKK mothers in Pondok Aren, South Tangerang, in collaboration with Allianz Life Indonesia. Educational sessions by Allianz VIP Planners covered financial planning, health risk management, and insurance product selection. Pre-test and post-test instruments measured changes in participants' understanding. The activity was attended by 60 participants, exceeding the 30-person target. Results showed 100% of participants improved their understanding, surpassing the 80% improvement target. These findings confirm that community-based education effectively enhances financial literacy and promotes insurance inclusion among household managers.

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