Dampak Digitalisasi Terhadap Produktivitas Dan Keberlanjutan UMKM Di Kecamatan Kepanjen
Keywords:
digitalization, MSME productivity, business sustainability, culinary MSMEs, digital transformationAbstract
Digital transformation has become an important strategy for enhancing the competitiveness and sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy era. This study aims to analyze the impact of digital transformation on the productivity and sustainability of culinary MSMEs in Kepanjen District, Malang Regency. The research employed a qualitative approach using a case study method. Data were collected through interviews, observations, and documentation involving culinary MSME owners who have adopted digital technologies in their business operations. The findings indicate that digital transformation through the utilization of social media, online marketplaces, food delivery platforms, and digital payment systems contributes significantly to business productivity by expanding market reach, increasing customer acquisition, improving operational efficiency, and facilitating transactions. Furthermore, digitalization supports business sustainability by enhancing MSMEs’ ability to adapt to changing consumer behavior and competitive market dynamics. The success of digital transformation is influenced by internal factors, including digital literacy and innovation capability, as well as external factors such as infrastructure availability and digital ecosystem support. The findings provide practical implications for MSME owners to strengthen digital competencies and optimize technology utilization in business strategies, while policymakers are encouraged to enhance training programs, mentoring initiatives, and digital ecosystem development to accelerate sustainable digital transformation among MSMEs.
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