Strategi Resiliensi Rantai Pasok Untuk Keberlanjutan Usaha Hidroponik Wohsae Kabupaten Malang
Keywords:
Supply Chain Resilience, Business Sustainability, Raw MaterialsAbstract
The modern agricultural sector has not completely eliminated business actors' vulnerability to supply chain risks, such as input supply uncertainty, price fluctuations, and market changes. This condition requires businesses to develop resilience strategies to maintain business sustainability. This study aims to analyze the supply chain resilience strategies implemented by the Wohsae Hydroponic Melon MSME in Malang Regency. The research employs a descriptive qualitative method with a case study approach. Data were obtained through in-depth interviews, greenhouse observations, and digital media analysis, validated through triangulation of sources and techniques
Furthermore, marketing through websites and social media and increased distribution efficiency are also implemented. The novelty of this research lies in the integration of supply chain resilience and digital resilience dimensions in supporting the sustainability of hydroponic horticultural businesses at the MSME scale. Theoretically, this research enriches the literature on supply chain resilience, particularly in understanding the dynamic capabilities of organizations to maintain business functions amidst various disruptions. Practically, the results can serve as a guide for agricultural MSMEs in designing supply chain management strategies that adapt to price fluctuations and raw material supply uncertainty.
The results indicate that Wohsae implements resilience strategies through anticipation, adaptation, and recovery capabilities. Anticipation is achieved through flexible production and distribution management, adaptation through the development of independent fertilizers to reduce supplier dependence, and recovery through melon variety diversification. The novelty of this research lies in the integration of supply chain resilience and digital resilience dimensions in supporting the sustainability of hydroponic horticultural businesses at the MSME scale. The theoretical implication enriches the literature on agile supply chains in agribusiness, while the practical implication provides an independent risk mitigation model for horticultural MSMEs. Practically, these findings offer strategic guidance for agricultural MSMEs to design supply chain management that adapts to price fluctuations and raw material supply uncertainty
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