Implementasi CRM (Customer Relationship Management) pada Sistem Informasi Penjualan Sembako di Toko Amaliah Pasar Panji Situbondo

Abstract

Toko Amaliah is engaged in selling basic necessities which are located at Pasar Panji Situbondo. Currently the sales system used is still using a simple method. The purpose of this research is to provide convenience in marketing merchandise, facilitating the cashier and implementing CRM on the system. On the main menu, customers can select items to buy and then put them in the shopping cart and the admin will print income reports every month. Testing on this system involves parties related to the system being built, especially those who have access to the system. With the Basic Food Sales Information System at the Amaliah Store which was designed and built using the PHP and MySQL programming languages, it can help and simplify the process of ordering and promoting customers and controlling inventory. The use and utilization of CRM implementation can strengthen relationships with customers and communication with customers is more robust and provides information to customers.