Studi Kelayakan Bisnis Rental Drone Pertanian dengan Pendekatan Model Komersialisasi Goldsmith

Abstract

Indonesia, drones have been used for quite a long time, but in the fields of construction, oil and gas and mining. In the future, the government will focus on drone technology in the agricultural sector for spraying and mapping needs. The drone rental business in Indonesia has started to grow rapidly recently, including drones used for photography, mapping and spraying. This feasibility study is important so that in making policies to accelerate commercialization it is right on target. In an effort to assess commercialization decision making, technology development is carried out by examining technical, market and business aspects referring to the Goldsmith technology commercialization model. The research objective is to assess the feasibility of the drone rental business in Indonesia on technical, market and business aspects. The results of the research showed that in the technical aspect an analysis of the regulations for the use of drones, the drone rental business process, and business models that could be used in analyzing technical aspects in the future had been carried out. In the market aspect, a mapping analysis of market needs and target markets is carried out. The business aspect was analyzed for investment feasibility using the Payback Period method, and the results of calculating the feasibility of this investment were obtained with a capital return period of 2 years and 10 months. So from the feasibility study of the drone rental business it is said to be technically, market and business feasible.