PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP MINAT NASABAH BANK SYARIAH INDONESIA

Abstract

BPRS Bhakti Haji Malang is a sharia financial institution that is committed to providing services in accordance with Islamic principles. The leading product offered is wadiah savings, which prioritizes a riba-free deposit contract with advantages such as no administration fees, flexible fund withdrawals, and security guarantees by banks and LPS. However, this product faces several obstacles, including uncertainty of returns, low public understanding of sharia contracts, and limited access to digital services. In addition, the challenges of competition with conventional banks and minimal promotions also affect the attractiveness of the product. To overcome this, BPRS Bhakti Haji Malang needs to implement a development strategy in the form of improving service quality, public education, utilizing digital technology, expanding promotions, and strategic partnerships. These steps are expected to expand the reach of services and strengthen the position of BPRS Bhakti Haji Malang as a trusted sharia financial institution.